Tong Xue Na

Personal profile

Academic Background: Research Interests: Associate Professor Doctor Degree Course: Department: Department of Music

Tong Xuena Ph.D. in International Cultural and Trade Economics, Associate Professor in the School of Music and Recording Arts, Communication University of China, visiting scholar and master tutor, marketing consultant for Universal Music Company, editor in charge of Music Communication magazine, expert committee of Beijing Cultural and Creative Industry Promotion Center expert. Main research areas: international cultural trade, music industry management, media music applications. In recent years, published articles are: CSSCI core journals, China Radio and Television Journal and Music Communication and Music Communication - the third session of the Music Communication Symposium Proceedings thesis music communication survey method (2008 ); Chinese core journal news lover published an essay Effective integration of old and new media - with two-dimensional mobile phone code in traditional print media applications and prospects for development (2009); CSSCI core journals Music Research published papers Analysis of Profit Strategies in the Digital Music Market (2009) and won the First Prize in China for the Evaluation of the State of the Art and Music Market in Beijing and the Top-level Discourse on the Development of the Music and Art Market in Beijing; the  American music industry chain observation ; Chinese core journal news lover published a paper from the perspective of the industrial value chain American music industry (2010); CSSCI core journal modern communication published a paper wireless music industry value chain (2011) and won the second prize of the 2nd National Music Papers Collection in 2011 (First prize vacancy); CSSCI core journals, Journal of Chongqing University (Social Science Edition) published digital music copyright balance mechanism (2011); collection of academic music dissemination published the United States Music Industry Chain Observation , Reconsideration of the Balance Mechanism of Digital Technology and Music Copyright (2011); Thesis on the Value Chain of Digital Online Music (2012) published by Arts 100 , a core journal of CSSCI; The journal Music Communication published the paper Digital Music in the Perspective of Industrial Value Chain (2012); the CSSCI Core Journal Fujian Forum (Humanities and Social Sciences) published the paper Mobile Music in the Perspective of Industrial Value Chain (2012 );and many more. He is the Associate Editor of the editorial board of New Media Management and Law Series and published eight books, including Media Fusion - Cross-media Writing and Making, Intellectual Property in the Creative Industries - Copyright in the Digital Age and Digital Rights Management - Protection and Earnings of Digital Works in the Media and Entertainment Industry , Advertising Sales of Electronic Media  , Electronic Media Management (5th Edition), Law and Regulation of Electronic Media (5th Edition) and Media Law of Producers. Independent Translation Electronic Media Management (Fifth Edition) (Beijing: People's Posts and Telecommunications Press, 2009). Completed the first digital music industry in China monograph digital music industry value chain research (Beijing: Tsinghua University Press, 2012). Undertake major research projects are: presided over the completion of the school youth fund research project internationalization of television news (2002); participated in the completion of the teaching quality of Communication University of China project music industry management tutorial (2008); presided over the Ministry of Education humanities Social Science Research Project (Youth Fund Project) Research on Foreign Trade in Music Industry (2009); Participating in the Project of Constructing and Innovating the National Cultural Industry of 211 Project Key Discipline Construction Project of Communication University of China Research on China's Cultural Trade Structure (2009); Presided over the key research base of humanities and social sciences of the Ministry of Education Research Center of Radio and Television Research Center of Communication University of China Research on the Value Chain of Digital Music (2011); Moderated by Communication University of China  China's digital music market in the context of the development of research (2012). E-mail: tongxuena@126.com