On the afternoon of the 15th, the major of Musicology of Communication University of China invited senior executives in the music industry to hold industry symposiums in the music department to discuss teaching plans and curriculums in professional fields such as music education. Among the industry experts participating in the symposium are Shen Danyang, the senior director of international market of Universal Music, former financial director of Global Music, Yan Zhong, deputy general manager of Shaoxing Times, Wang Lei, senior director of Netease Music, and Liang Yi, a senior performing arts broker.

In terms of curricula, experts pointed out that courses in communication, especially marketing, should be strengthened. Whether it is music, or artist, into the market should be treated as a product. In product marketing, a lot of things are common.

Shen Dan Yang said they recruit staff of the three requirements are: passion for music, integration of marketing and creative ability, foreign language ability. There is enthusiasm only creativity, marketing philosophy throughout the music business process, as for foreign language skills, with the international standards, with a broad vision. In the ever-changing media technology and consumer behavior today, the music industry update cycle shorter and shorter, which practitioners of the knowledge structure and innovation put forward higher requirements.

Teachers of music dissemination also introduced professional trunk courses and teaching ideas, and experts gave many pertinent suggestions on how to combine various courses with the needs of the industry. We also discussed the differences between the teaching curriculum system norms and the actual market conditions.

During the seminar, the Department of Music and Universal Music and Netease Music reached the intention of further cooperation in establishing a teaching practice base and establishing industry experts' instructional instruction.

Attached: expert information

Liang Yi, 10 years and albums and artists operating experience, focus on artist management, record production, record planning, concert planning and marketing, integrated marketing communications, cross-industry integration of cross-border cooperation and other areas, have unique insight on the integration of marketing and entertainment Experience, independent project operation and management capabilities. Currently managed artist Tan Weiwei and Ji Jie.

Yan Zhong, Certified Public Accountant, Auditing Manager at Andersen Certified Public Accountants, CFO Global, and concurrently legal, copyright, human resources, walker, production and logistics. At present, vice president of the era in the city, its artists include Jane Zhang and so on. Attaches great importance to the field of talent training and selection of music, employing, team building is very experienced and unique insights.

Wang Lei, Netease, senior director of music, working through Internet companies, media, record companies, active in different areas of the entertainment industry, identity transformation in various fields, so that Wang has accumulated a lot of experience, more than 10 years of industry experience. At the same time, Wang is a veteran music critic critic!

Dan Yang Shen, senior director of marketing for Universal Music, dedicated artist management, artist 360-degree integrated marketing, record producer planning, the field of cultural exchange, cross-border artistic, creative marketing, integrated marketing communications and so on, through cooperation and marketing at home and abroad over one hundred artists artists . Committed to the introduction of the latest foreign marketing theory and practice of the local community and the ever-changing ecological make organic combination. Successful project to promote many Chinese and foreign cultural exchanges! Initially advocated in the Mainland entertainment integrated marketing communications and new musical values!