On the afternoon of November 9, 2011, Professor Anthony Paul De Ritis, dean of the Northeastern University Conservatory of Music in Boston, delivered a speech titled "Management and Promotion of Music and Art Management to Students of Music and Recording Arts School, School of Economics and Management of our University, "(Marketing and Promotion in Music Industry) wonderful lecture.

Composer Anthony Paul De Ritis graduated from the University of California, Berkeley with a doctorate in composition and is currently Dean of Conservatoire of Northeastern University, Boston, USA.

Zhang Fengyan, a teacher at the School of Music and Recording Arts, first introduced the relevant situation of Professor Anthony Paul De Ritis to his classmates and gave a general introduction of his lecture.

Professor Anthony Paul De Ritis pointed out in his lecture that in the process of commercial operation of music and promotion of marketing, we should first conduct market positioning, establish marketing goals and find corresponding areas of interest; determine the content to be promoted and sold to the public; Own team, a clear division of labor. In particular, the professor mentions that the music market needs to be innovative and make its own products and content that appeal to more consumers and people. In today's music marketing, marketing is the most important point is to use more efficient and convenient way for more audiences to discover and recognize our promotion of music products and brands. Professor Anthony Paul De Ritis introduced how to maintain and cultivate the classical music audience by taking the concrete project of the Boston Symphony Orchestra and Northeastern University as an example - the Online Conservatory of Music, and how to increase the stay time of netizens on the website of "Online Conservatory of Music" ; How to promote and promote new and emerging artists at the Boston Conservatory of Music; how to attract public and media attention and bring box office revenue in innovative forms.

During the questioning session, students conducted deeper questions and discussions on the American music record market, online market share, copyright protection, and how to implement a concrete program for classical music audiences. Professor Anthony Paul De Ritis patiently answered questions from students problem.

The students all said that they have made great achievements. They not only have a deeper understanding of music marketing, but also broaden their horizons and active their thinking so that they can learn from a more comprehensive and macroscopic perspective.

(Text: Xie cited the wind, Zhang Feng Yan Figure: Wang Qian)