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  • Australian Professor Lectures at Communication University of China
  • 来源:School of Music and Recording Arts   | 日期:2014-11-05      
  • Ben O’Hara, Professor of International Music Business at Australian Box Hill Institute, delivered a lecture about the Australian music industry at the First International Music Industry Forum held this week at Communication University of China.

    Professor O’Hara briefly introduced himself and his work, including the academic books he has written. His professional background is in diverse fields, such as artist management, live entertainment, copyright law, and music publishing. His lecture was divided into two parts: 1) an overview of the Australian record industry; 2) current sale figures, statistics, graphs of the industry.

    Professor O’Hara illustrated the process of the development of the Australian music industry based on timeline from 1960 to the present. Because the Australian music industry has long been dominated by local independent record labels instead of the major U.S. labels, O’Hara explained the differences between these two types of music business. In 1960, a younger set of “Music Fans” began management and concert promotion companies, which became a good starter for the Australian music industry. In 1970, local artists began to have a significant market share in Australia. Seeing the potential of the Australian market, the major U.S. labels established subsidiaries there. Through cooperation and consolidation in the 1980’s, there were few successful business cases related to the majors in the 1990’s. Meanwhile, professionalization of artist management became increasingly important in Australia during this period, leading to the maturity of the current Australian music industry. At the end of the first part of the lecture, Professor O’Hara addressed the question as to whether record labels were still necessary.

    For the second part of the lecture, Professor O’Hara presented graphs, statistics and figures about current sales based on physical format, digital format and streaming services. He also made predictions on the future of the music industry. The lecture concluded with professors from Communication University of China asking many questions and discussing the differences between the Australian music industry and U.S music industry, to which Professor O’Hara shared his opinions.

    The Professor was given a warm round of applause for his presentation.

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